Keep Your “Non-Essential” Business Afloat During the COVID-19 Pandemic

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With these 5 tips there’s no doubt about it, right now times are uncertain and even a little bit scary.

We’re all going through phases, one minute we’re grateful for the break, the next we’re wondering how we’ll keep the lights on. Businesses all over the world have been forced to close, and what’s worse is they’re being deemed “non-essential”. You are essential, and you do need income. So what can you do to help you stay afloat during this quarantine?

1. Stay Consistent.

It’s a good idea to continue to connect with your customers on a daily basis. The best way to do this is by utilizing your social media platforms. Everyone is ordered to be at home, and they’re bound to be using an electronic device. Are you feeling inundated with COVID-19 updates? So are your customers. Be the bright light in their dreary scroll session.

2. Provide Content.

While you may not be able to provide your service to your clients until the pandemic clears, you certainly can still provide them with great content. Give them a insider few tips or make a how-to video. Let them know that you’re thinking of them. Ask questions, try a giveaway,anything to get your customers engaged and keep you on their mind.

3. Consider a Remote Answering Service.

Customers may continue to call your business with questions or concerns, even during a quarantine. Directing callers to your website is a great way to promote your online presence.However, it can be exhausting trying to field all those calls. An answering service is a social distancing-friendly option that’s available 24/7 to handle these situations. Hiring an answering service is just another way to ensure your business doesn’t skip a beat and your customers stay safe during these uncertain times.

4. Look Forward, Not Backward.

It’s easy to focus on getting “back” into the swing of things or getting “back” to normal after theCOVID-19 pandemic. Change your verbiage and focus on the future, get your customers excited to experience your new way of doing business once the world opens back up again.

5. Revamp Your Online Presence.

With everyone working remotely, most communication is done online. If you’re working with an answering service, they may also be directing customers to your website. When was the last time you updated your online presence? Like millions of business owners, it was probably on your list of things to do, but you didn’t have the time to be able to do it. Now is the perfect time to make your online presence work for you.

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